How We Optimized Fragrance Oil Formulation for Cost-Sensitive Markets Market Focus: Southeast Asia (Philippines)
Client Background
The client is a fast-growing perfume brand operating on TikTok in the Philippines. Their business model focuses on high-frequency sales, trend-driven fragrances, and competitive retail pricing for the local consumer market. As order volumes increased, cost control became a critical factor for sustaining growth.
Market Challenge
The client had been sourcing fragrance oils from local suppliers. While the scent quality was acceptable, the pricing was relatively high, leaving limited margin for marketing, promotions, and price competition on TikTok. With rising advertising costs and intense competition, the client needed a fragrance oil supplier that could deliver comparable scent quality at a significantly lower cost, without compromising stability or performance.
Our Solution
As a professional fragrance oil manufacturer, Guangzhou Manrofun Biotechnology Co., Ltd. offers a wide range of perfume fragrance oils designed for different market levels. Based on the client’s existing SKUs and best-selling scent profiles, our team prepared a customized sample set covering multiple fragrance styles aligned with Philippine market preferences.
The objective was clear: maintain market-accepted scent performance while optimizing formulation cost.
Sample Testing & Optimization
After receiving the samples, the client conducted internal testing and market trials. The feedback was highly positive, especially for several top-performing fragrances that closely matched their best-selling products.
Following the evaluation, the client confirmed bulk orders:
● 50 kg for the best-selling fragrance
● 10 kg each for several additional selected scents
This purchasing structure allowed the client to focus inventory investment on proven sellers while testing other variants with controlled risk.
Packaging & Logistics
To ensure flexibility and ease of handling, the client selected 5 kg packaging, which is widely used for international fragrance oil distribution. For logistics, the client arranged shipment through their own freight forwarder, allowing seamless integration with their existing supply chain.
Results & Impact
Our fragrance oils successfully replaced the client’s previous local supplier. The client achieved a more competitive cost structure while maintaining scent quality and consistency, enabling stronger pricing strategies on TikTok and improved overall profitability.
Professional Summary
In cost-sensitive markets, success depends on understanding both technical formulation and commercial reality. By aligning fragrance performance with market pricing expectations and offering flexible supply solutions, we helped the client achieve a true win-win partnership built for long-term growth.