Dubai Exhibition Insights: Growing with the Middle East Fragrance Market

Dubai remains one of the most important hubs for the global fragrance industry. This year, Manrofun participated in a fragrance-focused OEM and ODM exhibition in Dubai, UAE, dedicated to perfume, fragrance oil, and raw material sourcing.

Our purpose for attending the exhibition was clear: reconnect with existing clients, understand current market trends, present new fragrance developments, and explore new business opportunities. Face-to-face communication remains essential, especially for perfume oil wholesale and OEM cooperation.

At the exhibition, several trends stood out. Amber, musk, and oud continued to dominate interest across the Middle East market. These profiles are widely used in luxury perfume oil, arabic perfume oil, and designer perfume oil collections. Buyers showed strong demand for fragrances that deliver richness, longevity, and strong identity.

Client discussions revealed shifting priorities. While price remains important, buyers increasingly emphasized supply stability and compliance. Common questions focused on MOQ, OEM flexibility, and consistent quality. For many clients, fragrance oil for business is no longer about one-time orders, but long-term sourcing partnerships.

Price sensitivity was still present, especially for oil perfume wholesale projects, but buyers clearly valued suppliers who could balance cost, quality, and reliability. The most frequently discussed MOQ during meetings was 5kg, which aligns well with scalable production and international logistics requirements.

These insights directly influence our future development strategy. Amber, musk, and oud will remain key fragrance directions, while maintaining a minimum order quantity of 5kg to support both trial and growth-stage clients. Our focus continues to be supporting clients from testing to scaling.

We don’t just supply fragrance oils. We grow with the market.